Wohoo, tomorrow H&M’s new Conscious Exclusive Collection launches.
Before I’m going to present you one more total look of this collection, let’s talk about the idea behind the Conscious Collections.
”H&M Conscious” is the name for all H&M’s work for a more sustainable fashion future.
Their vision is that all their operations should be run in a way that is economically, socially and environmentally sustainable. Their regular coordinated Conscious Collections are the forefront of fashion & sustainability. As we can see, they show very cleary that choosing ”greener” fashion doesn’t mean compromising on design or price.
H&M wants to make more sustainable choices in fashion affordable and desirable to as many people as possible.
The perfect location for shooting this magical dress, definitelly was pure nature.
ALL PIECES – H&M CONSCIOUS EXCLUSIVE COLLECTION
(launching on the 10th of april online and in selected stores)
*** in collaboration with H&M